Casa Verde loves Squarespace


We have been using Squarespace for years for our personal portfolio sites. Our Casa Verde shop is powered by Squarespace and I love it. Why? Glad you asked.

It just works -

Squarespace has been a leader in content-focused website for years and is quickly becoming the Apple of e-commerce platforms because, as Steve Jobs would say, it just works. This means that a small online store like ours could be up and running in as quickly as an hour as long as you are willing to use the tools and features they have. They integrate directly with Google apps, Stripe, Ship Station, MailChimp, Xero and they have a “good enough” inventory management and reporting suite. We are more than happy to use all of these services, especially with the level of integration Squarespace gives us. For us, this is perfect.

Price -

This one is easy. We did a head to head Squarespace vs Shopify. The basic Squarespace commerce account is $50 cheaper per month than Shopify, with very similar features. Once we are up and running we can upgrade to the Advanced account with the full feature set and it is still significantly cheaper than Shopify.

More options, more problems -

As an e-commerce veteran I have seen the very real effort involved in a homegrown e-commerce system. I have also spent many hours researching the big e-commerce platforms out there. Ultimately, we didn’t need a super robust platform. We needed an application that was visually appealing in a way that made our products shine, easy to update and allowed us to spend as little time as possible on technical maintenance. Wordpress, Shopify, WooCommerce, BigCommerce — are all viable options depending on what you need your online store to accomplish. They all have robust developer communities and let you customize and configure you store exactly how you want it. That level of customization required too much maintenance and oversight for us at this stage of Casa Verde’s development. In our very long list of priorities, customization was further down the list and something we will come back to at a later date. When looking at any technical product or system you need to not only understand what is technically feasible, but also the level of management you are willing to take on. We would rather be in Honduras talking to makers (and playing with monkeys) instead of updating our Wordpress installation. YMMV. Good luck out there.




Travis Smith