The Adventure Begins...
Welcome to Casa Verde! This blog will chronicle the adventures of a soon-to-be former agency creative director and my family as we create an online marketplace focusing on ethically-made, quality artisan goods from the U.S. and around the globe and the makers behind those goods.
So who are we exactly? I am Karli, creative director, stylist, daydreamer and mom. I have a B.F.A in visual communications and a master's degree in metalsmithing. During the past 13 years as a designer and art director I have had the pleasure of working with scrappy start-ups, non-profits, global brands and everything in between. The greatest pleasure I have had in my career, though, was working with independent artists and craftspeople as they built their businesses and created their own ideas of success. Feeling unfulfilled, stressed out and generally unhappy in my current position as the creative director of a mid-sized agency in Chicago, I spent some time reflecting and discovered what I really wanted to do was get back to working with those artisans I so admire. My husband, Travis, is the brains behind the operation and the glue that holds it all together. As the head of product for a large e-commerce retailer he learned the ins and outs of running a successful online business and brings those learnings to the operations and user experience side of Casa Verde. Our two boys, Cole (4) and Shea (1.5) are our inspiration for building a rewarding life for all of us.
In addition to working with artisans in the U.S. our goal is to discover, employ and partner with quality craftspeople from around the world who adhere to fair trade standards in order to sustain their traditional way of life. Along with their goods, we want to bring you their stories so you can learn firsthand the time and skill it takes to produce a hand-knotted Turkish kilim or piece of Otomi embroidery.
Finally, I want to bring you along with us as we try to navigate these unfamiliar waters of building a business. I want to share our progress along the way so you come to understand that most people really don't know exactly what they are doing. They just make a decision to take ownership over their lives, and then they wing it. At least, that's what we're doing. Wish us luck.